What does HOJO mean.....

Two new names for coffee are "joe" and "HOJO." These are not names for ports or for places. One theory of where the name HOJO originates dates back to when the U.S. Navy used to allow alcoholic beverages on U.S. Navy ships. Grog, Ale, and Beer were supplied as a beverage in the general mess.

When Admiral Josephus "Joe" Daniels became Chief of Naval Operations, he outlawed alcohol on board ships. He ordered coffee become the beverage of service on the ships, hence the term "Cup of Joe." Because sailors are generally cold, they wanted their coffee hot. The term hot cup of joe was used, then it was shorten to hot joe, then HOJO.

Next time you come into our cafe and order your favourite coffee, don't be afraid to order it by asking for a 'HOJO Flatty' or a 'HOJO Latte', or better yet how about a 'HOJO espresso'. We will know exactly what you are referring to.